Below is a selection of graphics I designed for the THEA award-winning attraction at Universal Studios Hollywood, The Secret Life of Pets: Off the Leash! Ride, during my time as the Lead Graphic Designer on the project in late 2017 through early 2020.
For the fireworks factory set, I created an assortment of vintage fireworks company graphics to apply to warehouse boxes and a series of large-scale vintage banners. I also designed several old factory warning signs to populate the area and foreshadow the danger ahead.
Below is a selection of pet packaging concepts I designed for the Pet Boutique section of the attraction.
Below is a selection of large vintage graphics designed to be painted on brick walls in the alleyway set of the attraction.
Below are a few concepts I created to add an Illumination land sign to an existing facade at Universal Studios Hollywood. I explored the possibility of the lettering being progammable LEDs, so that there could be an element of surprise and interactivitiy with guests. Animated lettering enhances the idea that the minions are actively “working on” and interfering with the operation of the sign.
Below is a selection of attraction logo concepts created during my time working on a concept package for Fox World Dubai.
Below is a selection of logos I designed for a Hunger Games theme park pitch deck for a client.
Below are select pages for a branding guide I put together for PopCon, a pop culture convention in Dubai. Responsible for branding guide only, the logo was designed by another artist.
Since my husband and I cooked up our first batch in 2017, this homemade hot sauce has become a staple condiment at our dinner table and those of our friends. I grow the peppers in the family garden and design the labels, while my husband, Max, makes the hot sauce.
We decided we liked the tangy concoction so much that it deserved its own label. We have since expanded from our original Red Jalapeno to include additional delicious flavors!
I was responsible for typography only (excluding “Dubai”). Typography was hand-drawn, then digitally traced & refined.